Tag Archives: commercials

Responsibility is sexy…

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Choosing not to go with either of the moral puppy dilemmas presented in today’s Post A Day question, I have been re-energized in my crusade to save the Earth, one teenager at a time. I came across Bridget Baker’s post where she mentioned a saying of her’s, a revolutionary one in my opinion, that “Responsibility is sexy.” While this has motivational pull for my own life, I immediately thought “Well, duh!” How did I miss this beguiling approach with my dear citizens of Planet Teenage Boy and Planet Teenage Girl? (PTB/PTG)  Advertisers know the key term to motivating their gold mine 18 to 24 yr old male segment of the population is via the word and or concept sex. While they use this to get young guys to eat more hamburgers, I am wondering why no one has turned this little gem on it’s head for the Betterment Of Mankind In General? No one, that is, until Bridget Baker.

Teenage boys care about 3 things: girls, food, and sports. Not necessarily in that order. Moms of teenagers everywhere want one thing to occur on Planet Teenage Boy: maturity, civilization (ok, so that’s more than one thing, but it’s closely connected.) Why not create a win-win situation by marketing responsibility as a Sexually Desirable Trait? “Chicks think responsible guys are totally hot.” Can we get one of those video game makers to have those type of statements subliminally flashed across the screen when someone plays their game? I’m in.  If I actually had any capital to venture, I would quickly sink it into a product which could simultaneously satisfy both teenagers and their parents. Forget the “Carl’s Jr. Burger Break” at halftime, replace it with a scantily-clad, flirtatious hottie lamenting the serious lack of responsible and mature guys to satisfy her needs. Can anybody say “Superbowl ad”??

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